Post reach pertains to the actual number of views that
your Facebook posting receives. This is
just a count of the actual viewing sans any additional activity. Post engagement is all the additional
activity that the viewer engages in while viewing your post to include but not limited
to responses, clicks, and sharing.
It is important to know the difference between the two to
correctly assess the effectiveness of your posting. Post reach is important to have but post
engagement is more critical. Metrics
gleaned from post engagement will help the savvy entrepreneur to improve
interaction with actual and potential customers.
Facebook Insights is an online tool that allows
businesses that use Facebook for marketing purposes to track posts engagement
by customers and potential customers.
The data provided enables users to determine when and where their posts
are most effective. It tracks a wide
variety of data points (likes, unlikes, sharings, demographics, etc.) but the
entrepreneur can determine what metrics they consider most appropriate for
their business. The use of Facebook
Insights is critical to a successful marketing campaign using Facebook.
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