Wednesday, March 20, 2019

Post Reach vs. Post Engagement


Post reach pertains to the actual number of views that your Facebook posting receives.  This is just a count of the actual viewing sans any additional activity.  Post engagement is all the additional activity that the viewer engages in while viewing your post to include but not limited to responses, clicks, and sharing.

It is important to know the difference between the two to correctly assess the effectiveness of your posting.  Post reach is important to have but post engagement is more critical.  Metrics gleaned from post engagement will help the savvy entrepreneur to improve interaction with actual and potential customers.


Facebook Insights is an online tool that allows businesses that use Facebook for marketing purposes to track posts engagement by customers and potential customers.  The data provided enables users to determine when and where their posts are most effective.  It tracks a wide variety of data points (likes, unlikes, sharings, demographics, etc.) but the entrepreneur can determine what metrics they consider most appropriate for their business.  The use of Facebook Insights is critical to a successful marketing campaign using Facebook.

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