Social Media Platforms

There are a growing number of media platforms that are geared towards personal use.  The giant amongst them is Facebook, the social networking giant launched by Mark Zuckerberg.  Twitter, a rapidly growing social network in which users communicate via brief messages called “tweets” was created by Jack Dorsey.  Instagram, used primarily for sharing videos and photos, is owned by Facebook.  LinkedIn is a social media site that is designed to connect professionals with similar interests.

Businesses can use any of the platforms listed above however what is considered the optimum choice will depend upon the critical factors such as market focus, business type, and advertising budget.  Most social media sites are equipped with complex algorithms that focus advertisements to potential customers within a predetermined range based upon a number of qualifying factors.  Facebook does this exceptionally well providing ads that closely resemble postings likely to be viewed by the user.  I believe that Facebook is the optimum choice as an advertising medium for those businesses with budgets capable of absorbing the higher costs.

I don’t know much about the effectiveness of Twitter, Instagram, and LinkedIn as advertising mediums because I am not an active user of these platforms.  However, my brief research of these alternatives to Facebook demonstrates that all have useful potential.  The optimum platform will ultimately be determined by the specific needs of the advertiser.

I reviewed blogs belonging to David Vernon, Giuliana Lopez, and Michelle Jordan.

Glenn M - Why I Chose This Theme

I didn't take very long in making a selection of the theme that I would use.  The primary point considered as I weighed the various options was ease upon the eyes of the viewer.  For me, screen displays work better that are somewhat darker in color.  These tend to reflect a little less light into my eyes as a viewer which results in less ocular fatigue.

In addition to ease upon the eyes, I also wanted to have a theme that was functional and easy to navigate.  I wanted to avoid unnecessary implements that might cause the viewer to stray.  I considered desirable the capacity for the theme to assist in guiding the viewer into the blog, stirring his interest for more, and then create an easy segue into the contents of the blog.

I think my choice was a pretty good one.  I look forward to learning how to make it all work nicely.

GlennM