Social Media Platforms

There are a growing number of media platforms that are geared towards personal use.  The giant amongst them is Facebook, the social networking giant launched by Mark Zuckerberg.  Twitter, a rapidly growing social network in which users communicate via brief messages called “tweets” was created by Jack Dorsey.  Instagram, used primarily for sharing videos and photos, is owned by Facebook.  LinkedIn is a social media site that is designed to connect professionals with similar interests.

Businesses can use any of the platforms listed above however what is considered the optimum choice will depend upon the critical factors such as market focus, business type, and advertising budget.  Most social media sites are equipped with complex algorithms that focus advertisements to potential customers within a predetermined range based upon a number of qualifying factors.  Facebook does this exceptionally well providing ads that closely resemble postings likely to be viewed by the user.  I believe that Facebook is the optimum choice as an advertising medium for those businesses with budgets capable of absorbing the higher costs.

I don’t know much about the effectiveness of Twitter, Instagram, and LinkedIn as advertising mediums because I am not an active user of these platforms.  However, my brief research of these alternatives to Facebook demonstrates that all have useful potential.  The optimum platform will ultimately be determined by the specific needs of the advertiser.